Disrupting the Grocery Industry

Our Virtual Supply Chain [VSC] creates new marketplaces for local and specialty products.

We make it easy to get local and specialty products in the hands of distributors and grocery retailers.

  • VSC technology drives a transactional marketplace connecting grocery retailers and distributors directly to local and specialty food vendors.
  • VSC provides an endless aisle of items that can be shipped directly to retail partners.
  • VSC lowers the cost of national distribution of specialty foods.
  • VSC removes the risk of inventory shrink from distributors, and opens up substantial new assortments for retailers.
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"VSC is a bridge between thousands of smaller specialty brands and the largest grocery retailers and distributors."

Antony Lee

Founder, Fresh Nation

Our Values

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Reducing The Carbon Footprint

More efficient supply chains require less infrastructure and reduce usage of fossil fuels.

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Utilizing Technology to Solve Problems

We approach previously unsolvable supply chain problems with a technology first approach.

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Creating New Manufacturing Jobs

New brands, previously shut out of conventional distribution and sales, can grow their businesses.

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